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Life in the Pool at Frankie Frog Swim School

Dear Roger and the Water Safety New Zealand Team

The splash and dash of term 1 has past and I have time to report back to you about life in the pool at Frankie Frog Swim School.

The "Swim For Life" banner is proudly displayed at the deep end of our pool, it has been a huge talking point in the swim school. It gives us plenty of scope to remind parents the importance of lessons and vigilance. The Swim For Life street sign has also proved to be a big draw card with at least 2 people a week dropping in off the street. We are located on a quiet street and I had first thought the sign was wasted on us, but no, we have had many new bookings from people who stop while using the road as a short cut to a main road. Thank you for both of these wonderful tools which help us promote the importance of Learn to Swim and Survive.

The accompanying photo is of Anne and three of her students Ella, Claudia and Maddy doing "Boat Week" skills. The kids love the opportunity to swim in clothes and life jackets and practice falling into water and been disorientated. This group of girls managed to stay afloat and tread water, in their clothes, for 6 and half minutes. "Boat Week" is a very important part of our programme.

Thank you Water Safety New Zealand for your support and the opportunity to co-brand. All the staff at Frankie Frog Swim School are proud to be part of the Swim For Life initiative and work tirelessly to get through to parents and children the importance of water safety.

Yours in Swimming
Anne and Gavin Hulley
Frankie Frog Swim School
Christchurch.

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JC Swim School

Hi Roger,

I would like to share my experience with SFL with you.

Congratulations Water Safety New Zealand.

Swim For Life is fantastic! The national promotion has achieved huge awareness in the community. The television advertising has effectively communicated the importance of being involved in a water safety and swimming skills programme. The marketing resources are very visual and first impressions are very appealing.

The logo has an immediate association with a swimming programme. The caps are great (everyone wants to wear one.) They offer opportunity to promote a healthy environment, swimmers health and make a swim teacher’s task so much easier when teaching back float.

JC Swim schools philosophy is to provide water safety and swimming skills that will give a greater chance of survival in a water emergency situation. Our goal is to swim 200 metres proficiently.

Our partnership with Swim For Life has given us opportunity to strengthen that philosophy. The many schools involved in our swimming programme are keen to have as many of there swimmers competent in swim and survive skills and as soon as they are, 200 metres is the goal. They want a 200 metre Swim For Life certificate

Thanks again

Jill Clarke
Director
J C SWIM SCHOOL
Leaders in learn to swim education

For more information about swim and survive lessons contact JC Swim School 03 482 2813 or visit www.jcswimschool.co.nz

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