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Issue 1.6 |
May 2007 |
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Learn to dive from a professional instructor. If you haven't dived for a while, take a refresher course. |
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A recent evaluation of the Swim For Life TV and cinema campaign has provided information indicating that the initiative is having a positive impact. A key component of any marketing campaign is ongoing evaluation to measure whether the desired results are being achieved. Swim For Life contracted TNS, New Zealand’s leading consultative market research company, to measure campaign awareness and whether or not it has been successful in promoting the importance of learn to swim in the community. Completed in the last week of April the evaluation was representatively spread across 17 main centres with a random spread of age, gender and ethnicity. In terms of awareness the Swim For Life campaign achieved 41% recall i.e. people who remember seeing the advertisement, amongst this group 62% (80% in the Auckland region) now claim to feel more strongly about the importance of learning to swim for all New Zealanders. ‘These are very pleasing results’. Such a high recall given the relatively low exposure the ad has received is excellent, the fact that this has translated into a large proportion of people putting more emphasis on the importance of learn to swim tells us WSNZ have developed a compelling advert and one that clearly delivers the required message’. explains Lucia de Veld, Project Manager with TNS. Respondents were required to state their own level of swimming ability against the Swim For Life objective of swimming 200m confidently and competently. Of those who stated that they could not meet the 200m mark 16% have enrolled in swimming lessons as a result of seeing the ad – a great result and one that indicates again the message positively impacting on people’s attitudes and behaviour. Roger Scott, National Swim For Life Coordinator, is also delighted with the returns from the evaluation. ‘The challenge for all of us now is to build on the gains we have made to this point, we will continue to work with our partners to increase the reach of our message and hope to be in a position where we can deliver a heavier schedule in the 07/08 year’. More comprehensive information on the evaluation will be posted on the Swim For Life website. |
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Dear Roger and the Water Safety New Zealand Team The splash and dash of term 1 has past and I have time to report back to you about life in the pool at Frankie Frog Swim School. The "Swim For Life" banner is proudly displayed at the deep end of our pool, it has been a huge talking point in the swim school. It gives us plenty of scope to remind parents the importance of lessons and vigilance. The Swim For Life street sign has also proved to be a big draw card with at least 2 people a week dropping in off the street. We are located on a quiet street and I had first thought the sign was wasted on us, but no, we have had many new bookings from people who stop while using the road as a short cut to a main road. Thank you for both of these wonderful tools which help us promote the importance of Learn to Swim and Survive. The accompanying photo is of Anne and three of her students Ella, Claudia and Maddy doing "Boat Week" skills. The kids love the opportunity to swim in clothes and life jackets and practice falling into water and been disorientated. This group of girls managed to stay afloat and tread water, in their clothes, for 6 and half minutes. "Boat Week" is a very important part of our programme. Thank you Water Safety New Zealand for your support and the opportunity to co-brand. All the staff at Frankie Frog Swim School are proud to be part of the Swim For Life initiative and work tirelessly to get through to parents and children the importance of water safety.
Yours in Swimming |
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Hi Roger,
I would like to share my experience with SFL with you.
Congratulations Water Safety New Zealand.
Swim For Life is fantastic! The national promotion has achieved huge
awareness in the community. The television advertising has effectively
communicated the importance of being involved in a water safety and
swimming skills programme. The marketing resources are very visual and
first impressions are very appealing.
The logo has an immediate association with a swimming programme. The
caps are great (everyone wants to wear one.) They offer opportunity to
promote a healthy environment, swimmers health and make a swim teacher’s
task so much easier when teaching back float.
JC Swim schools philosophy is to provide water safety and swimming
skills that will give a greater chance of survival in a water emergency
situation. Our goal is to swim 200 metres proficiently.
Our partnership with Swim For Life has given us opportunity to
strengthen that philosophy. The many schools involved in our swimming
programme are keen to have as many of there swimmers competent in swim
and survive skills and as soon as they are, 200 metres is the goal. They
want a 200 metre Swim For Life certificate
Thanks again
Jill Clarke |
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Dear Roger
RE: WORSER BAY SWIM SERIES 2007
The swim series was successfully completed with the
across the Bay and back swims on the 25th March. The
reintroduction of the events resulted in total
registrations for the two events of 106 people. In
addition, we introduced a ‘Swim For Life’ 200 metre swim
for 7 to 13 year old children to provide them with the
opportunity to gain ‘Swim For Life achievement
certificate’ as part of your National initiative.
These events were well received by the public and proved
to have considerable appeal to families and people of
ages ranging from 9 years to 65 years. Your support in
helping us to introduce these challenging events is very
much appreciated, and has been widely acknowledged at
the events themselves and in follow-up communications.
Planning is already under way for a further series of
events next season.
Thank you once again to you and your team for all your
support.
Yours sincerely |
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Winter Swimming makes good sense! As summer quickly disappears, don’t discount swimming for fitness and health during winter. Regardless of the outside temperature, swimming remains a wonderful exercise. Its low impact; aerobic, easy on the joints, works several or all of the muscle groups at the same time and provides a gentle, all-over massage – all in a warm environment! Continuing to swim through out winter can bring many benefits. Keeping up swim and survive skills. A long break in lessons can sometimes see a regression in skills. With regular year round swimming, skills improve, physical fitness is maintained and children enjoy continued developmental stimulus and enhancement. Adopt a wellness attitude. Extra precautions should be taken during the cooler months.
Not only does swimming increase the aerobic fitness level but as the lungs are working, mucus falls from the sponge wall. Some coughing may occur after swimming, which is a good sign that the mucus is ‘shifting’. Anne Warner, Physiotherapist B.Phty.M.A.PA. of the Elanor Sports Injury Centre, Australia states this on the asthmatic child. “Not only does swimming, if properly done, improve co-ordination in breathing, it also improves the child’s physical development and helps prevent secondary deformity such as kyphosis, rounded shoulders with contracted pectoral muscles (chest muscles) and improves thoracic expansion.” For further information ask your GP or the New Zealand Asthma Foundation. Swimming is not the only way to enjoy the warm aquatic environment. Aqua jogging or simply walking in water can start the heart rate going with minimum effort. So get started! It’s a great way for all ages to have fun all year round! © Sue Mayo |
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With the Swim For Life television commercial now screening on TV it was
imperative to link the community to the partners involved with the Swim
For Life initiative. The map of New Zealand has been used to develop
links for the community to those partners that provide learn to swim and
survive programmes. Water Safety New Zealand along with its partners New
Zealand Recreation Association and the New Zealand Swim Coaches and
teachers Association need everyone’s support to provide a coordinated
approach that will combine learn to swim expertise with local knowledge
and relationships to provide opportunities for all New Zealanders to
learn these core life skills. |
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Swim schools & facilities that have signed up with Swim For Life® now have access to high quality discounted product, such as silicone swim caps, lifejackets, instructor rash vests and polo shirts. These high quality products are a great way for swim schools and aquatic facilities to market learn to swim and survive, through dual branding. If your or swim school/aquatic facility is interested in dual branded silicone swim caps, instructor rash vests, lifejackets and other merchandise please contact Roger by email or telephone (04) 801 9600 to discuss. Note WSNZ will make its next order in July. Don’t miss out! |
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RFD NZ Ltd, are a recognised world leader for the supply of marine and aviation safety and survival equipment. RFD has also come on board as a supporter of WSNZ and the Swim For Life initiative. RFD’s extremely generous support means we are able to offer a heavily discounted selection of quality lifejackets and buoyancy aids to WSNZ member organisations and other water safety education providers including schools, aquatic facilities and swim schools that are aligned with WSNZ initiatives. Click on the RFD Logo for more information. |
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The Swim For Life initiative will only get stronger with an increase in
community awareness. Please continue to communicate by sharing your Swim
For Life success stories from your community. |
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PROVISIONAL DROWNING STATISTICS (as at 11 May 2007) Year to date: 45 Same time last year: 33 |
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