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Issue 1.5 |
March 2007 |
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Ensure your own safety before assisting someone else |
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The Swim For Life® television
commercials are now screening on Channel 3. The campaign will roll
on to include cinema screenings during the Easter and other school
holiday periods, and an ongoing print campaign. The importance of New Zealanders understanding the relevance and
benefit of children learning to swim and survive in New Zealand is
not lost on WSNZ. The inception of an ongoing, evolving mass media campaign
provides the opportunity to reach all New Zealanders with the
important swim and survive message. |
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Public comment and feedback from swim schools suggested that a Swim School/Aquatic Facility Locator Map was required to provide an easy to navigate means to finding a local Swim For Life® Pool or Swim School. The map of New Zealand is ideal for the public who have been directed to the website via the television commercial or other forms of advertising. It provides an immediate response to the most common queries. The Swim For Life® Partner Map will be updated weekly as new facilities and swim schools climb on board. Check to see if your details are there along with ensuring web addresses, email and phone numbers are available to by clicking on the map. |
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Recently the Wanganui Splash Centre registered its support for Swim For Life®. The Wanganui Splash Centre operates an excellent aquatic facility all year round. The building of a new learn to swim pool and leisure pool complex has kicked off recently which will cater for the growing community needs. The Wanganui Splash Centre offers specific learn to swim programmes for schools and it is fantastic that they now able to add the weight and support of the Swim For Life® initiative. Swim and Survival skills are the foundation for enjoying the water safely. It is important that parents and caregivers ensure that children are given the opportunity to develop swim and survival skills, whether it is through school or a swim school. Wanganui Splash Centre Facilities Manager Danny Jonas says "the Splash Centre is committed to water safety education within the city and we are proud to be part of the Swim For Life® initiative with Water Safety New Zealand" Contact Wanganui Splash Centre 06 349 0114 or e-mail aquajet@sportwanganui.co.nz for information on swim and survive lessons. |
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In winter 2006 the Worser Bay Surf Life Saving Club (WBSLSC) in Wellington were the unfortunate victims of an unwanted crime. The theft of the club house copper spouting and club gear was estimated to be worth around $5,000. WBSLSC are running open ocean swims which will help them fund raise the money to replace stolen properties. Swim For Life are helping with donating prizes and giving support to the Surf Club. The first ocean swim was held on Sunday 25 February, which attracted 50 swimmers. The oldest swimmers achieving the 1300 metre course was husband and wife duo Ron and Leslie Parkin from Horowhenua Masters Swim Club. The youngest swimmer achieving the distance was nine year old Breanna Ward. A number of swimmers stated that it was a great event and congratulated Worser Bay Surf Life Saving Club on their organisation. Ian Greenwood, club President and event organiser stated “It’s great to run the event again. The last time it was run was in 2003. The achievement of 9 year old Breanna Ward is what the event is all about. It was a fantastic effort. I hope her swim inspired more young people to participate in the second swim on 25 March” The next ocean swim will be on Sunday 25 March 2007. The club is also looking at running a 200 metre Swim For Life® challenge for children. For more information:
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TO JUNIOR NATIONALS Recently Swim For Life® sponsored uniforms for the Gisborne Enterprise Cars Swim Team for their campaign at the 12 & Under Junior Nationals. Head Coach Gary Martin said “they are extremely grateful to Water Safety New Zealand and Swim For Life® for the uniform support. The Team had a 63% P.B. gain and I'm sure it certainly contributed having a great set of gear each. The swimmers felt great and proud to be wearing such a catchy logo and were very keen to show it off to their team mates when they got home. Many thanks guys." The photo is courtesy of the Gisborne Herald Thursday 01 March 2007. |
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HILTON BROWN SWIMMING “Where everyone learns to swim” A large number of swim schools have taken up the opportunity to co brand in partnership with Swim For Life®. The Hilton Brown Swim School’s in Auckland are the latest to have produced a brochure leveraging the Swim For Life® advertising campaign. As one of the original swim schools to become a Swim For Life® Partner, Hilton Brown Swimming is leveraging the investment WSNZ is making by increasing awareness at the local level and aligning with a valuable core life skill philosophy. "Hilton Brown SWIMMING have always promoted a strong Learn to Swim & Water Safety message throughout their 33 years however; we still feel the need to do more! With the new WSNZ campaign we feel the Learn to Swim & Water Safety message reaches a much wider audience then we could ever hope to achieve on our own. That's why we are proud to be swim for life partners and utilize the brand in our advertising to promote a more water safe New Zealand!" Read the Hilton Brown SWIMMING Flyer |
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WEET – BIX PARTNERSHIP WEET-BIX are the newest partner to the Swim For Life family through an association with the WEET-BIX Tryathlon. As swimming is a key component of the Tryathlon the WEET-BIX team have first hand knowledge of the level of swimming ability among NZ children and want to help improve the situation. WSNZ, the New Zealand Recreation Association and the New Zealand Swim Coaches and teachers Association are thrilled that Weet-Bix have recognised the value of Swim For Life and put their support behind the initiative. |
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A new and colourful Swim For Life brochure has been developed to further the reach of our swim and survive messages. WSNZ would like to thank the New Zealand Recreation Association, the Swim Coaches and Teachers of New Zealand for there assistance in the development of the resource along with WEET-BIX for supporting the development. Additional copies can be ordered free by sending your name and address details to info@swimforlife.org.nz |
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MASSIVE MERCHANDISE OPPORTUNITY! Swim schools & facilities that have signed up with Swim For Life® now have access to high quality discounted product, such as silicone swim caps, lifejackets, instructor rash vests and polo shirts. These high quality products are a great way for swim schools and aquatic facilities to market learn to swim and survive, through dual branding. If your or swim school/aquatic facility is interested in dual branded silicone swim caps, instructor rash vests, lifejackets and other merchandise please contact Roger by email or telephone (04) 801 9600 to discuss. Note WSNZ will make its next order in March. Don’t miss out! |
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RFD NZ Ltd, are a recognised world leader for the supply of marine and aviation safety and survival equipment. RFD has also come on board as a supporter of WSNZ and the Swim For Life initiative. RFD’s extremely generous support means we are able to offer a heavily discounted selection of quality lifejackets and buoyancy aids to WSNZ member organisations and other water safety education providers including schools, aquatic facilities and swim schools that are aligned with WSNZ initiatives. Click on the RFD Logo for more information. |
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PROVISIONAL DROWNING STATISTICS (as at 28 February 2007) Year to date: 29 Same time last year: 22 |
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LINKING THE COMMUNITY TO SWIM FOR LIFE PARTNERS!
SWIM FOR LIFE
